Record Low All-Star Ratings: Why No One Cares About Baseball (Still)
Published July 15, 2010 | 
Tuesday night’s MLB all-star game garnered the lowest EVER ratings for an MLB all-star game, EVER. The all-star game got a 7.5 rating and a 13 share. That’s down 16% from last year (8.9/15) and down from the previous low of 8.1/14 in 2005.
So who cares? Well, no one, really. That’s the whole point. No one cares about baseball, and even the self-proclaimed “best all star game” isn’t drawing the same fans as years past. Even though baseball is the only sport in the summer it still cant get fans to turn on the TV’s. Back in 1967, when Nielsen first started their TV ratings baseball garnered a 25.6 rating.
In comparison to sports going on in the summer, “The Decision” by Lebron James and his posse got a 9.9 rating (raising 3 million for charity) last Thursday.
So why didn’t anyone watch the all-star game? This should be easy: Continue reading
